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Google defines an incentive as: “A thing that motivates or encourages someone to do something.” Or “A payment or concession to stimulate greater output or investment.” In essence, we at Uwin Iwin provide the tools and platforms for our clients to execute meaningful motivation and rewards to their employees to change their behaviour or to stimulate more sales. We exist to help our clients and their people win!

You get 3 essential TYPES of incentives:

• Direct Sales / Channel Sales: This type of incentive is aimed at rewarding the sales force within a client’s own direct force, or distribution channel force.
• Reward and Recognition: This type of incentive is aimed at rewarding all staff members for displaying company values or peer recognition.
• Loyalty: This type of incentive is completely different from the above two, and is generally aimed at the customers of your clients

Direct / Channel Sales

• Sweepstake: One winner takes it all. This category of a sales incentive is deployed when the sales force is smaller, and when the budget is closed-ended and limited.
• Win-Place-Show / Limited Contest: Top few winners take it all. This category of a sales incentive is deployed when the sales force is larger, but the budget is completely closed-ended. The reward is scaled down according to the placing (first place = large prize, second place = smaller prize etc.)
• Open Target Competition: Anyone who hits their targets/objectives wins! This type of competition is for open-ended budgets, where the ROI is sufficient to warrant a reward for anyone who makes their goals.
• Open Sales Make the sale – get rewarded. You don’t need to necessarily hit your target, because every sale made/claimed earns a reward. This type of competition is for open-ended budgets.

Reward and Recognition

• Peer Nomination Systems Usually based on company values, peers can nominate one another on an electronic platform, validated with a manager’s / HR team approval. Points are awarded, or lifestyle based rewards are given (time off, lunch with the CEO Etc.). These types of programmes are very low in reward values.
• Top / Down Usually based on company values, similar to Peer Nomination systems, managers can nominate employees for an outstanding performance against behavioural objectives. Points are awarded, or lifestyle based rewards are given (time off, lunch with the CEO Etc.). These types of programmes are very low in reward values.

A loyalty programme is different from an employee reward and recognition programme. Typically, loyalty is targeted at your customers and clients and rewards and recognition of your direct and indirect employees.

Customer Loyalty: This category is aimed purely at getting customers to buy more of your client’s products and services and rewarding them for it. Rewards can be in the form of discounts, cash-back, points or awarding other free services/products.

Client Loyalty: This category often falls within a distribution programme, where your client rewards its suppliers or their clients for doing business with them. It is very similar to Customer Loyalty, except that rewards are exclusive discounts on products/services bought.