A driver for financial results in businesses is “Solutions”. Solutions have a major part in driving businesses globally, to achieve success and retain relevance. Getting a tool to provide this, has motivated organisations over time in meeting the never-ending demands of their market. For companies who are particular about how to provide virtual solutions to meet the needs of their businesses for rewards purposes, ‘digital vouchers’ solutions have given a simple gateway to put their business on the global map.
Organisations are spreading their drag nets beyond their shores to make Sales, secure clients, and big portfolios in the international market. Expanding their markets helps secure new customers, which in turn improves sales and profits. The global market for businesses has grown beyond having domestic business structures.
Africa is one market that has been under the lens of international organisations. It is currently the world’s youngest continent and is urbanising at a rapid pace, having a projection of 24 more million people, on average, and living in its cities each year between 2015 – 2045. That’s more than China and India combined- in 2016, Mckinsey & company estimate. To achieve expansion however is a huge hurdle, especially for medium-sized to small companies. It is cost-intensive and demanding on a company’s pocket to set up offices and full working structures outside their shores.
Despite this challenge, manufacturing and service companies alike are having their market presence and businesses in Africa, where innovative solutions have evolved over the years to solve the problem of expanding their products and services into this emerging market through sales. E-Solutions like the digital voucher which are budget-friendly are used to reward their sales teams in various African countries. This team/s of individuals is managed by agencies established locally and is solely responsible for selling their brand products, goods, and services. The advantages this solution gives these companies are:
Expansion: It opens new markets and creates visibility for organisations in the international market.
Growth: The customer base of the organisation grows, and profits grow as well.
Breaking Cultural barriers: The hurdles of cultural barriers are broken, using the indigenous workforce to sell their products.