The 2023 Meetings Africa event opened up with much vigour and excitement for the future of local and African businesses within the Business Events Industry. The event encouraged networking between African suppliers and international buyers and promotes countries within Africa as leading business event destinations. The vision for 2023 is unlocking Africa’s opportunities through quality connections with a focus on business resilience and sustainable tourism practices.
“The trade show is all about buyers meeting suppliers, resulting in real business opportunities and sales, some of which materialise years later,” said Zinhle Nzama, Acting Chief Convention Bureau Officer at the South African National Convention Bureau (SANCB).
This year’s event was particularly memorable in that it welcomed 7 newcomers from the African Continent who had not been previously showcased, newcomers included Angola, Mozambique, Ivory Coast, Senegal, South Sudan, Ethiopia and Botswana. All African countries represented at this year’s Meetings Africa event included Angola, Botswana, Eswatini, Ethiopia, Ghana, Ivory Coast, Kenya, Malawi, Mauritius, Mozambique, Namibia, Nigeria, Rwanda, Senegal, Seychelles, Tanzania, Uganda, Zimbabwe, Zambia, South Sudan.
Meetings Africa provided a mix of exhibitions, networking opportunities, and educational sessions which was able to showcase Africa’s diverse offering of services and provided a platform where African associations, destinations, hotels and African meetings industry professionals could forge partnerships that will help transform our continent.
Meetings Africa continues to put Africa on the map within the global MICE Industry by building and strengthening new relationships as well as showcasing Africa’s unique service offering to the world.